BurgerForge — Pricing Guardrails

Each item is placed into a zone based on where its price falls in the local competitor distribution.

• UnderpricedBelow the 20th percentile of local competitors — likely leaving money on the table.
• AffordableBetween the 20th and 50th percentile — priced below the local median.
• CompetitiveBetween the 50th and 80th percentile — at or just above the local median.
• PremiumAbove the 80th percentile of local competitors — at the top of the market.