AI Insights

Premium-priced in 75% of readings; $7.29 Red's variant is a data anomaly.

Single-patty beef burger with cheese, standard toppings (lettuce, tomato, onion, pickle). The price-anchor burger; no premium adds.

• →$7.29 Red's Cheeseburger drags the in-store median — flag for data review.
• →Premium in 51 of 68 readings; standard menu items at $14–$15 sit above the 80th percentile.
• →28% delivery markup — highest in the burger category.

Premium-priced at $16.49–$16.69 across all 17 groups; 20% delivery markup.

Single-patty beef burger with cheese AND bacon, no other premium toppings or specialty sauces.

• →Premium in 51 of 68 readings — consistently above competitor range.
• →$0.20 geographic spread; pricing is nearly uniform.
• →20% delivery markup applied uniformly.

No competitor benchmark available; $16.09–$16.29 in-store, 21% delivery markup.

Beef burger built around BBQ sauce + bacon as primary identity. Usually has fried/crispy onion or onion strings.

• →No AZ competitors matched this canonical — market position unknown.
• →$0.20 price spread across groups; consistent.
• →21% delivery markup in line with portfolio average.

Underpriced at $16.59 vs Applebee's Bourbon Street Mushroom Swiss at $16.99 in-store.

Beef burger with sauteed mushrooms and Swiss (or similar white melting cheese) as primary identity.

• →Only competitor: Applebee's at $16.99 in-store — RR undercuts by $0.40.
• →Zero geographic spread; $16.59 uniform across all 17 groups.
• →21% delivery markup ($20.07); Applebee's delivery is $20.39–$21.29.

Premium at $18.69–$18.99 vs BJ's Hatch Green Chile Smash Burger at $17.49 in-store.

Beef burger whose primary flavor identity is HEAT — jalapenos, ghost/scorpion peppers, hot sauce, pepper jack, hot honey, etc.

• →Only competitor: BJ's at $17.49 in-store — RR priced $1.20–$1.50 above.
• →$0.30 geographic spread across groups.
• →20% delivery markup ($22.43–$22.79); BJ's delivery is $19.59.

No benchmark; $1.70 in-store spread and 29% delivery markup — highest in burgers.

Beef burger with 3+ premium toppings beyond cheese/bacon. The chain's flagship slot — highest-priced burger position. Themes vary: steakhouse, southern, egg-topped, queso-loaded, etc.

• →$1.70 geographic gap ($15.89–$17.59) — largest spread in the burger category.
• →No competitor match; benchmarking unavailable.
• →29% delivery markup — highest in the burger portfolio.

Underpriced at $10.49–$10.99 vs BJ's All-American Smash Burger at $13.00 in-store.

Thin smashed-style beef patty(ies), typically double or triple. Smaller portion + lower price point than gourmet specialty burgers. Different competitive set (Shake Shack, Smashburger, In-N-Out).

• →Only competitor: BJ's at $13.00 in-store — RR priced $2.01–$2.51 below.
• →$0.50 spread — slight variation across groups.
• →25% delivery markup ($13.11–$13.74); still below BJ's delivery price of $16.99.

No competitor benchmark; $17.39–$17.59 in-store, 21% delivery markup.

Beef burger built around guacamole or smashed avocado as primary feature (not as a side ingredient).

• →No competitor match for guacamole/avocado burger variant.
• →$0.20 spread.
• →21% delivery markup.

Premium at $17.59–$18.29 vs Applebee's Impossible Cheeseburger at $15.99 in-store.

Burger built on a plant-based or veggie patty. Distinct customer segment and pricing dynamics from beef.

• →Only competitor: Applebee's at $15.99 in-store — RR priced $1.60–$2.30 above.
• →$0.70 spread; Tempe Elliott at the high end.
• →25% delivery markup ($21.99–$22.86); Applebee's delivery is $19.19–$19.99.

No competitor benchmark; $17.09–$17.29 in-store, 21% delivery markup.

Ground turkey patty as primary protein in a burger format.

• →No competitor match in AZ market.
• →$0.20 spread; near-uniform pricing.
• →21% delivery markup.